Talent is a subjective term – especially when the top artists in your particular genre are not always the most skilled.

Bobby Ray, Atlanta born southern artist wanted to test the waters of the mainstream while appealing to more sensible fans of music in general. He did so by borrowing from Jazz, R&B and Rock on his first album The Adventures Of Bobby Ray that met critical and commercial success.

With only a couple months passing, B.o.B is already thinking about his upcoming sophomore effort The Ups And Downs Of Bobby Ray. All the while announcing recently that he will be the lead performer for Paramore’s 2010 tour that begins in November.

B.o.B also features in an Adidas commercial that is currently running with his single Magic. Needless to say a lot has happened over the past year for the award winning artist.

Here’s that music video, released today.

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