Nissan Teams Up With Marc Ecko
Posted: Fri Sep 01, 2006 6:58 am
The street-smart car company, Nissan, joins forces with urban style visionary, Marc Ecko, to announce the splicing of the fashion world and automotive design.
The announcement was made at the MAGIC men's apparel and accessories trade show in Las Vegas, according to netweed.com. Their partnership will allow each brand to retain their individuality while expanding their audience.
To celebrate the partnership, Mr. Ecko will modify two of Nissan's most popular SUVs -- the Nissan Pathfinder and Nissan Armada -- giving each a hip, new design inspired by his Ecko Unltd. and Cut & Sew clothing lines. "Both the Nissan Pathfinder and Nissan Armada are known for their power, style and energy, which is also characteristic of Marc Ecko's creative artistry and compelling vision," said Jan Thompson, vice president of marketing, NNA in a press release. "His design will bring together two great brands that already have an established relationship with street culture, making it a natural and ideal fit."
The two unique vehicles will be displayed at events across the country following a special unveiling in October in New York. "Side by side, these two vehicles share a design heritage, yet each has its own distinct character," said Ecko. "My goal is to take that character to the next level and to express the vehicles' individuality through bold, original design and superior execution."
The announcement was made at the MAGIC men's apparel and accessories trade show in Las Vegas, according to netweed.com. Their partnership will allow each brand to retain their individuality while expanding their audience.
To celebrate the partnership, Mr. Ecko will modify two of Nissan's most popular SUVs -- the Nissan Pathfinder and Nissan Armada -- giving each a hip, new design inspired by his Ecko Unltd. and Cut & Sew clothing lines. "Both the Nissan Pathfinder and Nissan Armada are known for their power, style and energy, which is also characteristic of Marc Ecko's creative artistry and compelling vision," said Jan Thompson, vice president of marketing, NNA in a press release. "His design will bring together two great brands that already have an established relationship with street culture, making it a natural and ideal fit."
The two unique vehicles will be displayed at events across the country following a special unveiling in October in New York. "Side by side, these two vehicles share a design heritage, yet each has its own distinct character," said Ecko. "My goal is to take that character to the next level and to express the vehicles' individuality through bold, original design and superior execution."